| Time | Nick | Message |
|---|---|---|
| 10:17 | SeanDaly | should have started that 10 mins ago |
| 10:17 | JT4sugar | How is preparation for Feb. 3 Paris meeting going? |
| 10:18 | SeanDaly | I'm underwater right now with work, but OLPC France people doing great job |
| 10:18 | My idea is to do PR that day announcing Sugar on XO-1.5 | |
| 10:18 | JT4sugar | Who exactly is the Audience and what is goal of meeting? |
| 10:19 | SeanDaly | audience is corporate social responsibility directors and corporate foundations for France's top companies |
| 10:19 | the angle is presentation of the OLPC project, via OLPC France association and Sugar Labs | |
| 10:19 | JT4sugar | Asking to understand better how we can dovetail off and leverage |
| 10:20 | SeanDaly | with goal of asking not just funds, but participation |
| 10:20 | volunteer contributors, or engineers, or local infrastructure | |
| 10:21 | JT4sugar | Can you get me some info on what companies will be there? Is info on OLPC France site. Do you know if Dassault on list? |
| 10:21 | SeanDaly | I'm told "CAC-40" companies - the top multinationals, so likely Dassault will be |
| 10:22 | JT4sugar | Can you connect me to someone who would know for sure we have local Dassault people I have been working with this could be opportunity to tie |
| 10:22 | things together | |
| 10:23 | SeanDaly | http://www.atelier.fr/espace-p[…]2010/-39185-.html |
| 10:24 | L'Atelier contact (BNP Paribas) did not wish to give us their mailing list, but I can ask | |
| 10:25 | L'Atelier has told us that if this seminar successful, they will replicate in USA (San Francisco) and Asia | |
| 10:26 | JT4sugar | I just need a contact I can call and ask, if I know they will be there or can get them invited I think it could be beneficial. There new push at Dassault on the V6 Platform is Social Innovation |
| 10:26 | SeanDaly | by all means if you could ask your contact who CSR or foundation person for France is, would be easy for me to ask l'Atelier if s/he is on list |
| 10:28 | in any case i ned to check with them if they have invited some corporate contacts i have | |
| 10:28 | JT4sugar | That might be hard to find out with different staffs in Michigan and France. Can you call and just see if they are being represented and if they give name great if not I can still work from this side |
| 10:29 | SeanDaly | ok let's work from both ends |
| 10:29 | JT4sugar | Thanks! |
| 10:30 | Not sure what the silence is from MarketLab but will try ping Tripti tomorrow if nothing | |
| 10:30 | SeanDaly | by the way for sure i will be near you in late June or early July for 1 week, would very much like to get together |
| 10:30 | yes pls ping Tripti | |
| 10:31 | I think we should make a focus on growing marketing team with primary goal fundraising | |
| 10:31 | JT4sugar | I am working with a Local County school district that serves 28 districts and has four Technical Schools. Can you come up with some bite size marketing tasks these High School students could tackle |
| 10:32 | SeanDaly | a very fun one: setting up t-shirt stores e.g. cafepress |
| 10:32 | JT4sugar | That's a fanatastic idea-I will pitch it to Career Focused Education Director at our meeting Friday |
| 10:32 | SeanDaly | another fun one but requires some tech: booting SoaS on computers on film, posting to DailyMotion channel |
| 10:33 | I hve done preliminary work identifying candidate merchandise cos | |
| 10:33 | looking for link | |
| 10:34 | JT4sugar | We are putting together an Open Source Development Lesson Plan Module/Open Source Project Participation Model so if we can get our needs into Bite Size projects I think the students would love to do some of this stuff |
| 10:35 | SeanDaly | see thread at http://lists.sugarlabs.org/arc[…]9-May/001108.html |
| 10:36 | also see here for tasks: http://lists.sugarlabs.org/arc[…]ember/002079.html | |
| 10:36 | JT4sugar | I guess we need to start Thinking like Teachers and turn our needs into Lesson Plans-Learn while you do-Service Learning |
| 10:37 | SeanDaly | well this would be I think a very interesting business case even for midlevel students - do we pick only one, or several suppliers? do we sample quality? do we do store-in-store? |
| 10:37 | that first thread and second mail sum up all my thoughts to date | |
| 10:39 | JT4sugar | I like the way you are approaching this. If we can set up projects as sets of questions I think that would be best way to engage. Question-Observe/Capture-Assess-Decide-Create |
| 10:40 | SeanDaly | thanks - I do feel that whoever tackles this can really create it, because I care more that it's done nicely than exactly how it's done and when |
| 10:40 | JT4sugar | Missed that get together line in June/July that would be Great! |
| 10:41 | SeanDaly | and very concrete - we will all be proud to choose our favorite Activity t-shirt, or Neighborhood View coggee mug :D |
| 10:41 | s/coggee/coffee (could use some now ;-) | |
| 10:41 | JT4sugar | I think having a Group of Students(Checks/Balance) is probably more helpful than just one volunteer trying to set up |
| 10:41 | bernie | lurks |
| 10:42 | SeanDaly | completely agree - there could be different roles |
| 10:42 | greets bernie | |
| 10:42 | that's in part why i haven't done it myself - I have felt would be ideal project for group of students | |
| 10:43 | JT4sugar | It would be Great then to have these students connect with students in other countries to help open local language store with Sugar Labs goodies in their country |
| 10:44 | SeanDaly | yes, and in fact some services like spreadshirt and vistaprint are international, so once setup done, easy to localize |
| 10:45 | JT4sugar | The next question is to we set up in a franchise structure so Local Store front helps Fund a Local Sugar Labs/Activity Teting in Local language |
| 10:45 | do we | |
| 10:46 | Testing-This wireless keyboard makes me look like I can"t spell | |
| 10:47 | SeanDaly | in fact this project is related to trademark issues; basis of franchising |
| 10:48 | JT4sugar | Just something to think about-and does relate to the ongoing branding issues/challenges |
| 10:49 | SeanDaly | for example ii think it would be great if anybody could put together SL tees, but I think it would be better if we had a handle on the branding |
| 10:50 | for example i want to emphasize Activities; Gary C Martin really liked that idea | |
| 10:50 | such an approach would communicate info way beyond a logo | |
| 10:51 | JT4sugar | I know you have been getting there in SLOBS meetings when do you see that being finalized-Activities YES |
| 10:51 | SeanDaly | also possible: one-liners, e.g. "Recycle that computer for a kid" or something |
| 10:52 | I'm sorry to say I'm much more worried about the trademark issues than anyone else, so i have been taking my time to get it right | |
| 10:52 | but if it's not done soon I'll be hung up on the yardarm by my SLOBmates | |
| 10:53 | JT4sugar | Well having a well formulated approach at the beginning paves way for long-term branding success. What are stick points at this point? |
| 10:53 | SeanDaly | it's a real challenge, because we need to license to protect marks and nurture brand, while encouraging use of marks |
| 10:53 | i don't know anybody else in FOSS doing this | |
| 10:55 | i'm very pleased David working on ubuntu project version | |
| 10:55 | Chris Ball made an excellent point, if david won't be interested in licensing marks, our policy will need to be done better | |
| 10:56 | community members often reflect on what FOSS projects have done, but nearly all have very poor brand recognition | |
| 10:57 | the way I see it is: good policy - merchandising - fundraising - advertising | |
| 10:57 | with that approach we will have a chance of a breakout | |
| 10:58 | adverts = teacher magazines publications sites blogs | |
| 10:58 | JT4sugar | We seem to be a special case because of the Arena we are in, So getting it Right is important and we be setting the precedent to some degree-It becomes a question of Quality of Output and do we have a say in quality of product that bears SL Logo |
| 10:58 | SeanDaly | FOSS folk instinctively trust social media since they are familiar with it, but we need to go where teachers are, and not just geeky teachers |
| 10:59 | yes we are very certainly in a special case | |
| 10:59 | and we absolutely need a say in product quality to protect & nurture the brand | |
| 11:00 | by the way Jolicloud is adopting a similar marketing approach, even if their target is different | |
| 11:01 | by the way OLPC probably has better brand recognition than any FOSS project with exception of Firefox | |
| 11:02 | that's why i am so disappointed at strategy & communication difficulties | |
| 11:03 | need to run i'm afraid | |
| 11:04 | JT4sugar | Yes at same time we must make it easy for folks to take Sugar and put it on top of their product-offering. Do we have a process that had partners join a certification program |
| 11:04 | SeanDaly | that's precisely the process under discussion with SLOBs |
| 11:05 | by the way any community member can speak up in SLOB meetings | |
| 11:07 | i want a labeling program, cf. http://lists.sugarlabs.org/arc[…]nuary/002621.html | |
| 11:07 | JT4sugar | Ok will check on MarketLab-please check on OLPC France info-Have a Good Day! |
| 11:07 | I will spend some time reading through more carefully and see if I can add anything constructive | |
| 11:08 | SeanDaly | we are leaning towards "sweetened by Sugar" or "sweetened with Sugar", i like because easy to translate |
| 11:08 | the designers are on board with graphic approach | |
| 11:09 | on the policy side, need to define procedure for licensing, but lots of unknowns still | |
| 11:09 | such as: licensing always free? period? conditions for acceptance? conditions for revocation? how revocation would work? | |
| 11:11 | licensing needs to be simple enough that partners encouraged to license | |
| 11:11 | we are not helped by distro and desktop brand weakness | |
| 11:11 | and so far only openSUSE has promoted Sugar | |
| 11:12 | much more fruitful to work with OEMs offering education solutions | |
| 11:13 | and that will be easier if teachers tes SoaS then ask buyers who ping suppliers | |
| 11:13 | s/tes/test | |
| 11:13 | need to run now I'm afraid | |
| 11:16 | hoping Ron comes to next marketing meeting, i want to motivate him to produce a dozen videos | |
| 11:17 | end going once... | |
| 11:18 | end going twice... | |
| 11:19 | #endmeeting |