Time |
Nick |
Message |
10:10 |
SeanDaly |
glad you two could make it |
10:10 |
|
JT4sugar, perhaps we could start with MIT MarketLab? |
10:11 |
|
i'm afraid i'm unclear what needs to be done / should be done |
10:12 |
|
by the way I finally got to read the Babson report thanks |
10:12 |
JT4sugar |
Yes, To get a project accepted must write out what we are looking for them to do |
10:13 |
SeanDaly |
will they do case study? make recommendations? |
10:13 |
|
what do they usually do? |
10:13 |
JT4sugar |
Yes and Yes |
10:14 |
SeanDaly |
edu angle or marketing angle? |
10:14 |
JT4sugar |
http://mitsloan.mit.edu/mba/ex[…]eer-marketlab.php |
10:14 |
SeanDaly |
e.g. I often mull over how to reach teachers and education buyers/principals without advertising |
10:15 |
|
wow thanks for that link I understand better |
10:15 |
JT4sugar |
My sugestion would be Fundraisng and Teacher Awareness Campaign K-12 and College |
10:16 |
|
We can schedule Skype call with Tripti for you to get full picture of what they offer then we can draw up what were looking for |
10:17 |
SeanDaly |
well, I'm not sure fundraising is a tough topic... we haven't even done the basis (500 kits to identified contacts in foundations/corporations) |
10:17 |
|
tripti is in program? |
10:17 |
JT4sugar |
It might not be a tough topic but it would be great to have a fundraising plan to execute |
10:18 |
|
Tripti is one of the people that oversees the program |
10:18 |
SeanDaly |
actually i'd be tempted to ask for much tougher problem: how to market Sugar to OEMs |
10:19 |
|
fundraising is like cold-call sales: you define activity, get materials, identify prospects, do the contacting & followup |
10:20 |
|
where they could help is maybe identifying best fit of fund sources |
10:20 |
JT4sugar |
Whatever you think is most important-I'm sure we could ask for a multi-demensional plan OEM/Fundraising/Teacher awareness-Tripti would be able to tell us if thats possible |
10:20 |
SeanDaly |
e.g. partnerships with tech firms, or outright grants, or CSR programs? |
10:21 |
|
another angle is our branding... our strategy is based on putting the "end user application" before the OS, system, and hardware; this is a challenge for many reasons |
10:22 |
|
could be interesting to get feedback concerning our strategy |
10:22 |
JT4sugar |
They are MIT MBA students so they will be bringing a lot of skills to the table-They may have some good guidance for strategy |
10:22 |
SeanDaly |
insluding labeling program i want to do, and "sugar boots" viral video campaign too |
10:23 |
JT4sugar |
Make the list of all of the above and let's see what the enterprising MBA students are willing to tackle |
10:23 |
SeanDaly |
and of course the challenge of marketing/promotion/PR with no budget :D |
10:24 |
|
we could certainly address these issues with possible angles for them to tackle |
10:24 |
|
when is deadline? I guess should speak with Tripti first |
10:25 |
JT4sugar |
All we need is to draw up the issues for the submittal and it will be presented as a project to choose if chosen we have a short-term Marketing Group |
10:25 |
|
Should try to set up call with Tripti this week I believe to get info |
10:26 |
SeanDaly |
could you set up that call? |
10:27 |
JT4sugar |
Give me some time availability for Wed-Thurs-Fri in EST if possible and I will facilitate call |
10:28 |
SeanDaly |
Thurs-Fri morning EST good for me |
10:29 |
JT4sugar |
Thursday between 11;30est-12:30est alright Friday I will say 9:00est to 12noon est that sound alright |
10:29 |
SeanDaly |
yes sounds good |
10:30 |
JT4sugar |
Will shoot her email today and await a response |
10:30 |
bernie |
lurks |
10:30 |
SeanDaly |
greets bernie lurkily |
10:31 |
|
ok maybe we can talk about my idea for XO-1.5 launch |
10:32 |
|
OLPC Association did not respond to my last three e-mails, and OLPC Foundation did hardware-gadget XO-3 launch in which XO-1.5 was mentioned |
10:33 |
|
unfortunately, OLPC media launch skipped education and software |
10:33 |
|
except to say "Linux" (and Windows), just about the worst way to put it |
10:34 |
|
so i would like to launch XO-1.5 since OLPC doesn't want to |
10:34 |
|
and, i would like to do so with Gnome since i consider dual-desktop very useful |
10:35 |
|
useful because: overcomes objection that Sugar disorienting (to grownups that is) |
10:35 |
JT4sugar |
Who is the Marketing point person for OLPC Association? Is there a way to do a three group conference call to see if we all could do some joint marketing for everyones benefit |
10:36 |
SeanDaly |
useful because: confers value on "desktop" as a switchable choice over underlying OS distro |
10:36 |
|
I was communicating with Ed and Rodrigo, but as I say no answer to me last three e-mails |
10:37 |
JT4sugar |
Have they showed interest in Joint marketing in previous conversations? |
10:37 |
SeanDaly |
I could try calling if i could make a skype call (learning curve) |
10:38 |
JT4sugar |
Just download it and then email me with your skype id and will get you up and running |
10:39 |
|
I'm not the most technical person and it was pretty easy for me |
10:39 |
SeanDaly |
i'm sorry I got confused for Ed i meant Chuck |
10:39 |
|
Chuck had shown interest, then stopped responding; in his last mail had said to take it up with Rodrigo who never responded |
10:39 |
|
Ed handles OLPC Foundation side, but never contacts me, i contact him |
10:40 |
JT4sugar |
If they choose not to we must still push forward but I think it's worth the personal phone call |
10:41 |
SeanDaly |
i agree for all i know my mails went right into their spam containers, although Chuck had initially sounded very positive |
10:41 |
|
so i will try to call Chuck & Rodrigo |
10:41 |
walterbender |
In theory I see Chuck tomorrow... and Rodrigo nexct week... |
10:42 |
JT4sugar |
walterbender, Can you find out what the constraints are what is preventing them from closely working on joint marketing. If we no why not then maybe we can fix it |
10:43 |
walterbender |
I will try (again). |
10:43 |
SeanDaly |
walterbender: would be helpful if you could ask why they lost interest in joint PR... i had written objectives punchlist and long first draft, then total silence, then XO-3 PR which I feel set us back months |
10:44 |
JT4sugar |
If you want to give me their contact numbers I would be happy to make the phone calls to see how we can work together |
10:44 |
SeanDaly |
result, journalists & blogosphere further equate OLPC with vapoware, and no mention of Sugar |
10:45 |
|
very demoralizing |
10:46 |
|
my understanding is that fusionproject asked for green light for PR, then OLPC added some info |
10:46 |
|
only one positive development I saw: "1 million" number got out |
10:48 |
JT4sugar |
SeanDaly, Let's get back to your thoughts on how Sugar can capitalize on XO 1.5 |
10:48 |
SeanDaly |
sure - more recent version of Sugar shows XO platform and Sugar evolving together |
10:49 |
|
although I believe they went with v0.84 instead of v0.86 |
10:49 |
|
the keystone would be Sugar logo at boot, but i understand that hasn't happened |
10:50 |
|
A common objection to Sugar is its unusual (compared to office desktop metaphor) interface |
10:51 |
|
it's tough, because like toys, marketing has to go through parents (teachers) |
10:51 |
|
and grownups often forget that what is hard for them can be easy for kids |
10:51 |
|
anyway, Gnome dual desktop eliminates that objection |
10:52 |
|
it also shows "evolution" in the XO beyond hardware tech specs |
10:53 |
|
the XO remains our largest installed base |
10:53 |
|
also, where brand awareness of distros and desktops are weak, that of OLPC is strong |
10:53 |
JT4sugar |
We need to push the idea of Sugar "It's a Learning to Learn interface' and Gnome desktop allows for all your office desktop needs |
10:54 |
SeanDaly |
i have met many, many people who jave heard of project if assisted with phrases "$100 laptop" or "wind-up laptop" |
10:54 |
JT4sugar |
The dual desktop feature is a good story to tell "Best of Both Worlds" Learning on one side-Business efficiency on the other if you like |
10:55 |
|
Someone just said to me this weeked 'Oh the laptop with the crank" |
10:55 |
SeanDaly |
actually the angle I think could work is the multiple-user angle - kids use Sugar at school & home, older kids or grownups use Gnome at home |
10:56 |
|
i think edu aspect better than talking business |
10:57 |
|
we are hampered by Gnome and KDE obscurity - the great majority of regular folks i.e. nongeeks have no idea what a "desktop" is |
10:57 |
walterbender |
SeanDaly: I need to run, but I will try to convey all of this to Chuck tomorrow and Rodrigo next week. |
10:58 |
SeanDaly |
many thanks! I've been very deeply disappointed by the XO-3 PR and its coverage... could have gone much better for both OLPC and SL if some coordination |
11:00 |
JT4sugar |
walterbender, Good luck with the message I hope it gets through! |
11:01 |
SeanDaly |
i will have to run too |
11:01 |
|
many thanks JT4sugar i think marketLab well worth effort to try |
11:02 |
JT4sugar |
SeanDaly, There is good anecdote on this blog that speaks to your Student/Parent scenario might want to include in PR http://olpc-ceibal.blogspot.com/ |
11:02 |
SeanDaly |
thanks for link will check it out |
11:03 |
JT4sugar |
I wiil cc you on email to Tripti and wait for response |
11:03 |
SeanDaly |
i was thinking Feb 3rd might be good PR day, since that day i will be speaking in Paris to CSR reps from major French corporations with OLPC France |
11:03 |
|
they are starting the day with a press conf |
11:04 |
|
and, OLPC France has at least one XO-1.5 to show |
11:04 |
|
have to run now thanks JT4sugar |
11:05 |
JT4sugar |
SeanDaly, Have a good day! |
11:05 |
SeanDaly |
#endmeeting |