Time |
Nick |
Message |
10:04 |
SeanDaly |
I think v3 should definitely be "Cloudberry" |
10:04 |
|
but before that let's debrief the Blueberry media campaign ;-) |
10:04 |
|
overall I'm pleased we had good tech coverage, |
10:04 |
walterbender |
SeanDaly: but we need to get Lucian's wrok integrated as well as make sure the server stuff is finished |
10:05 |
SeanDaly |
but disappointed with poor education blog/press coverage |
10:05 |
|
walterbender: I think spotlight on server |
10:06 |
|
walterbender: i had loaned the school server I brought to SugarCamp Paris to Martin L, he used for tests for 0.6, got it back and will set up a "lab" at the house soon |
10:06 |
walterbender |
SeanDaly: how to reach edu types??? |
10:07 |
SeanDaly |
walterbender: it may be as simple as adding 500 edu bloggers to the mailing list, |
10:07 |
|
but a half-page ad in a monthly glossy magazine would boost too |
10:07 |
walterbender |
SeanDaly: maybe the cloud is a growing network of teachers sharing on-line? |
10:07 |
SeanDaly |
walterbender: we can certainly work that angle |
10:08 |
|
every time Gerald talks about what he is doing, i'm all ears |
10:08 |
|
re Blueberry debrief: we didn't get as wide coverage as in June with BBC boost |
10:09 |
|
but, we got really rave reviews from ars technica, wired, and others |
10:09 |
bernie |
waves |
10:09 |
SeanDaly |
importantly, there was no negativity I could see at all |
10:09 |
|
waves to bernie |
10:09 |
bernie |
yeah, that was amazing. we have a very positive karma |
10:10 |
SeanDaly |
part of it is building up positively from Strawberry |
10:10 |
|
I'm really pleased with our branding efforts |
10:11 |
|
we've never really formalized brand values, been flying intuitively, but our designers do fabulous work |
10:11 |
|
and came through when urgent |
10:11 |
|
by the way, i checked banner ad stats today |
10:12 |
|
165,000 impressions and 0.2% clickthrough, which is average |
10:12 |
|
however, the list of sites leads me to believe we should consider an ad to attract developers |
10:14 |
christianVani |
for the list of educators etc, I've got some in the twitter list |
10:14 |
|
about a 100 but they don't all blog, i've find them on a twitter annuary |
10:15 |
SeanDaly |
christianVani: very interesting |
10:15 |
|
I had posted a link to the marketing list with the top edu bloggers, will be starting point |
10:17 |
christianVani |
for the journal, i just came back for leweb and paris, didn't have the time for the moment to digest everything let me know how you see it |
10:17 |
SeanDaly |
how was Le Web? did you have your XO-1 out? |
10:17 |
christianVani |
for le web i had the xo out all the time, there was also another guy from olpc france |
10:18 |
|
we have pitch a lot a people, and had really two interesting contact |
10:18 |
SeanDaly |
I gave a Sugar/OLPC talk at the Fedora 12 lauch party in Paris on Saturday, went over well I think |
10:18 |
christianVani |
one is developping a virtual world for education and was really interested ( twinverse) and the other one give me the contact and a recommendation of "le conseille web" of the french minister of education |
10:19 |
SeanDaly |
sounds interesting |
10:20 |
christianVani |
i'll give you the contact by mail |
10:20 |
SeanDaly |
What impressed me about Netbook World Summit was how "qualified" the attendees were; marketingspeak for "highly likely to be interested in Sugar" |
10:20 |
|
not educators with 1 or 2 exceptions, but industry people |
10:21 |
christianVani |
there was the guy of knigston value very interesting, he connected when i show him the little design done by a contributor of sugarlabs explaining the sugar learning experience |
10:22 |
|
with the sugar on a stick etc |
10:22 |
walterbender |
christianVani: I have a follow-up call with him this week :) |
10:22 |
SeanDaly |
Yes Kingston a great contact |
10:22 |
|
Now, here's something i felt we could have done better for Blueberry: PR translations |
10:22 |
christianVani |
he was also at le web etc |
10:22 |
SeanDaly |
I'm the first to admit that I got the PR done later than planned, this reduced time for translators |
10:23 |
|
we lucked out with Lionel of OLPC France who translated the release at NWS 15 mins before I sent it out ;-) |
10:23 |
|
But, we missed the deadlines for Spanish and Italian |
10:24 |
walterbender |
missing Spanish (and Portuguese) is a bummer |
10:24 |
SeanDaly |
experience is showing that PR translations play a major role in boosting coverage; many journalists get the PR in their language, then go to the site |
10:24 |
|
yes pt too was missing |
10:24 |
walterbender |
SeanDaly: is it tp |
10:24 |
|
too late to send out translations? |
10:24 |
SeanDaly |
I have it now |
10:25 |
|
it is late, from news cycle POV, but we can try |
10:25 |
walterbender |
is having trouble typing on his XO keyboard :) |
10:25 |
SeanDaly |
and certainly update the press release page |
10:27 |
|
there were a couple of Blueberry items I missed |
10:30 |
|
bemasc, walterbender; neuralis, mchua: back again? |
10:30 |
christianVani |
don't seems like they came back |
10:32 |
SeanDaly |
bemasc, walterbender; neuralis, mchua: back again? |
10:32 |
|
looks like farmer is in the dell, or something |
10:33 |
|
christianVani: for reference, here's my Strawberry debrief: http://lists.sugarlabs.org/arc[…]-June/001788.html |
10:34 |
|
one final note re Blueberry launch: grouping coverage seemed to have worked well, only 1 complaint |
10:34 |
christianVani |
'im looking =) |
10:34 |
SeanDaly |
greets CanoeBerry |
10:34 |
walterbeta-10b6 |
got bounced off :( |
10:34 |
SeanDaly |
bemasc, walterbender; neuralis, mchua: back again from farmer falldown? |
10:35 |
|
we had a coffee break while you were out |
10:35 |
christianVani |
lol |
10:35 |
SeanDaly |
i just linked to previous Strawberry debrief, for ref: http://lists.sugarlabs.org/arc[…]-June/001788.html |
10:36 |
|
and I said that grouping news links in digests seemed to be a good system |
10:36 |
|
bernie: any idea how site stats looked during/after the launch? |
10:37 |
walterbender |
still love to have a sense of scle of soas downloads |
10:37 |
|
christianVani: can you help me get a facebook page up for sl? |
10:38 |
christianVani |
yes I can |
10:38 |
SeanDaly |
bemasc, walterbender; neuralis, mchua: http://pastebin.be/22469 |
10:38 |
christianVani |
I've set up one, and put two other members of sugarlabs as admin |
10:39 |
SeanDaly |
christianVani: great! what's address? |
10:39 |
walterbender |
christianVani: so how do we take best advantage of it? |
10:39 |
christianVani |
let me check |
10:39 |
bernie |
SeanDaly: I have not checked. do you have access to awstats? |
10:39 |
|
SeanDaly: and analytics? |
10:39 |
SeanDaly |
bernie: I believe DavidF sent me access, but don't remember |
10:39 |
christianVani |
http://www.facebook.com/pages/[…]430.1662953854..1 |
10:40 |
|
for the moment there's 5 fans |
10:40 |
|
but there's some work of going to facebook's teacher groups |
10:40 |
|
and put some content about sugar there |
10:40 |
|
to get more people |
10:40 |
SeanDaly |
I have a facebook account but lost pwd, will have to get up to speed (all my brothers sister and 2 out of 3 kids on there) |
10:40 |
|
christianVani: that sound fabulous |
10:41 |
christianVani |
twitter seems easier to find teachers interested about tech |
10:41 |
JT4sugar |
walterbender, We begin by using Holiday season to ask for assistance and Build community-Time, Energy and Financial-Help Sugar Labs Help Children "Learn how to Learn" and get free ebooks |
10:41 |
christianVani |
http://twitter.com/Sugarlabstweets |
10:42 |
walterbender |
christianVani: excuse my ignorance, but how do we take advantage of the tweets? |
10:42 |
christianVani |
if you go to follower you will see a lot of teachers using twitter, but having people following us on twitter is a long work of everyday, it could be cool if we are several admins of the twitter account to put new tweets everyday, quote people etc |
10:42 |
walterbender |
christianVani: It would be cool to be able to tweet directly from irc |
10:43 |
|
e.g. /tweet ... |
10:44 |
christianVani |
aaahh yess I'll check this possibility and how to do it |
10:44 |
SeanDaly |
christianVani: I've deliberately neglected social media since i am close to limit of time I can put in, but you're convincing me to rethink ;-) |
10:45 |
|
we've gotten great tweets in the past from UK journalists & bloggers |
10:46 |
christianVani |
http://twitter.com/#search?q=sugarlabs here is the twitter search concerning sugarlabs |
10:47 |
|
there's an everyday work to retweet people, talk with them etc to build a real community, i've set et up the account , search for teacher but haven't got the time untill know to really build the community |
10:47 |
|
but it could be a great tool |
10:49 |
SeanDaly |
actually another thing about Blueberry launch - video was very very viral |
10:49 |
|
(video of walterbender at NWS) |
10:49 |
walterbender |
hasn't watched any of the video yet |
10:49 |
JT4sugar |
We could get Gerald and his Teachers and Students and others to tweet from classrooms how they are using Sugar to learn that day |
10:49 |
christianVani |
yess !! |
10:50 |
SeanDaly |
JT4sugar: yes good idea |
10:50 |
|
I plan to swing through NYC and Boston in Jan (Feb latest), hope to meet Gerald and see what he is doing |
10:51 |
christianVani |
i can giuve the twitter name account and password here or do i have to give it by mail to interested people ? |
10:51 |
SeanDaly |
mail better, since we publish transcript on open Internet |
10:51 |
JT4sugar |
Can we begin to complie a list of Teachers emails who are using Sugar so we can send our great marketing ideas directly to them |
10:52 |
christianVani |
okay, who is interested to get the twitter stuff ? I'll then try to explain how to do it by the irc channel |
10:52 |
SeanDaly |
JT4sugar: for now, there are pilots, and contacts for those are on the lists AFAIK? |
10:52 |
walterbender |
christianVani: I am interested |
10:53 |
SeanDaly |
SoaS list I think or IAEP at least |
10:54 |
walterbender |
iaep is better... broader impact |
10:54 |
SeanDaly |
JT4sugar: just cc'd you on a mail that came in from school admin in NH, he has already filed a bug report in launchpad |
10:55 |
|
walterbender: I may have forgotten to send the PR to IAEP |
10:55 |
walterbender |
SeanDaly: we are geting late...shall we discuss the journal? |
10:55 |
SeanDaly |
yes let's |
10:56 |
christianVani |
i haven't got the time to begin now |
10:56 |
|
i just have got the people of the sugar community interested |
10:57 |
SeanDaly |
christianVani: here's an idea, why not dedicate next week's marketing meeting to "how to tweet for SL" ? plus the Sugar Journal? |
10:57 |
|
i will be in the mountains but should be able to be there ;-) |
10:58 |
walterbender |
christianVani: I think the next step would be to set a deadline for submitting articles for the firstissue. |
10:58 |
christianVani |
okay no prob |
10:58 |
SeanDaly |
christianVani: pick a date for publication of first issue, deadline can be worked back from that |
10:58 |
christianVani |
which date would be the ideal for you ? |
10:59 |
SeanDaly |
well, new year coming; give yourself the time you need for first great issue - jan 15th? |
10:59 |
christianVani |
okay |
10:59 |
SeanDaly |
how about format? printable might be a good idea, handouts for teachers? |
11:00 |
christianVani |
I'll write to the member of the community interested to submit articles |
11:00 |
|
walter, do you have some feedbacks about how was the perl journal ? |
11:00 |
SeanDaly |
christianVani: tomeu had an excellent suggestion, to interview developers |
11:00 |
christianVani |
right |
11:00 |
walterbender |
christianVani: Jon has gone silent on me. I'll ping him again |
11:01 |
SeanDaly |
I did the interviews for Groklaw a few years back, very effective if transcript (spidered) |
11:01 |
walterbender |
SeanDaly: maybe Christian from Pentagram can desiign a nice template for us |
11:01 |
SeanDaly |
walterbender: OK with Christian I'll ask |
11:02 |
|
but, we need better idea of what to ask for |
11:02 |
|
e.g. will pub format be 4-page PDF? |
11:02 |
walterbender |
SeanDaly: 4-8,I imagine |
11:02 |
bernie |
SeanDaly: if you need access just ask |
11:02 |
SeanDaly |
with photos/illustrations, magazine style? would be great |
11:03 |
|
bernie: sent you mail already asking :-) |
11:03 |
christianVani |
a monthly journal or every three month ? |
11:03 |
SeanDaly |
christianVani: monthly better for momentum, but |
11:04 |
|
important not to overextend yourself - monthly 2 pages better than every 3 month 6 pages |
11:04 |
christianVani |
that's right |
11:04 |
|
It will be hard to to 4-8 pages everymonth |
11:05 |
SeanDaly |
perhaps you could ask the IAEP and marketing lists for story ideas, and propose IRC meeting in next week's marketing slot to discuss ideas? |
11:05 |
christianVani |
okay, what is IAEP ? |
11:05 |
SeanDaly |
sorry "it's an education project" mailing list |
11:05 |
christianVani |
Okay I'll digest it and send mail for deadline for article |
11:06 |
|
go to go to my exam =) |
11:06 |
|
see you everyone !$ |
11:06 |
SeanDaly |
http://lists.sugarlabs.org/ |
11:06 |
|
ok thanks! |
11:06 |
christianVani |
the list is cool |
11:06 |
SeanDaly |
I need to wrap it up now, anything else? no time for trademark discussion I'm afraid |
11:07 |
walterbender |
SeanDaly: tm on Friday :) |
11:07 |
SeanDaly |
walterbender: "tm"? |
11:08 |
|
ok wrapping it up... going once... |
11:08 |
|
going twice... |
11:09 |
|
thanks all |
11:09 |
|
#endmeeting |