| Time | Nick | Message |
|---|---|---|
| 10:04 | SeanDaly | I think v3 should definitely be "Cloudberry" |
| 10:04 | but before that let's debrief the Blueberry media campaign ;-) | |
| 10:04 | overall I'm pleased we had good tech coverage, | |
| 10:04 | walterbender | SeanDaly: but we need to get Lucian's wrok integrated as well as make sure the server stuff is finished |
| 10:05 | SeanDaly | but disappointed with poor education blog/press coverage |
| 10:05 | walterbender: I think spotlight on server | |
| 10:06 | walterbender: i had loaned the school server I brought to SugarCamp Paris to Martin L, he used for tests for 0.6, got it back and will set up a "lab" at the house soon | |
| 10:06 | walterbender | SeanDaly: how to reach edu types??? |
| 10:07 | SeanDaly | walterbender: it may be as simple as adding 500 edu bloggers to the mailing list, |
| 10:07 | but a half-page ad in a monthly glossy magazine would boost too | |
| 10:07 | walterbender | SeanDaly: maybe the cloud is a growing network of teachers sharing on-line? |
| 10:07 | SeanDaly | walterbender: we can certainly work that angle |
| 10:08 | every time Gerald talks about what he is doing, i'm all ears | |
| 10:08 | re Blueberry debrief: we didn't get as wide coverage as in June with BBC boost | |
| 10:09 | but, we got really rave reviews from ars technica, wired, and others | |
| 10:09 | bernie | waves |
| 10:09 | SeanDaly | importantly, there was no negativity I could see at all |
| 10:09 | waves to bernie | |
| 10:09 | bernie | yeah, that was amazing. we have a very positive karma |
| 10:10 | SeanDaly | part of it is building up positively from Strawberry |
| 10:10 | I'm really pleased with our branding efforts | |
| 10:11 | we've never really formalized brand values, been flying intuitively, but our designers do fabulous work | |
| 10:11 | and came through when urgent | |
| 10:11 | by the way, i checked banner ad stats today | |
| 10:12 | 165,000 impressions and 0.2% clickthrough, which is average | |
| 10:12 | however, the list of sites leads me to believe we should consider an ad to attract developers | |
| 10:14 | christianVani | for the list of educators etc, I've got some in the twitter list |
| 10:14 | about a 100 but they don't all blog, i've find them on a twitter annuary | |
| 10:15 | SeanDaly | christianVani: very interesting |
| 10:15 | I had posted a link to the marketing list with the top edu bloggers, will be starting point | |
| 10:17 | christianVani | for the journal, i just came back for leweb and paris, didn't have the time for the moment to digest everything let me know how you see it |
| 10:17 | SeanDaly | how was Le Web? did you have your XO-1 out? |
| 10:17 | christianVani | for le web i had the xo out all the time, there was also another guy from olpc france |
| 10:18 | we have pitch a lot a people, and had really two interesting contact | |
| 10:18 | SeanDaly | I gave a Sugar/OLPC talk at the Fedora 12 lauch party in Paris on Saturday, went over well I think |
| 10:18 | christianVani | one is developping a virtual world for education and was really interested ( twinverse) and the other one give me the contact and a recommendation of "le conseille web" of the french minister of education |
| 10:19 | SeanDaly | sounds interesting |
| 10:20 | christianVani | i'll give you the contact by mail |
| 10:20 | SeanDaly | What impressed me about Netbook World Summit was how "qualified" the attendees were; marketingspeak for "highly likely to be interested in Sugar" |
| 10:20 | not educators with 1 or 2 exceptions, but industry people | |
| 10:21 | christianVani | there was the guy of knigston value very interesting, he connected when i show him the little design done by a contributor of sugarlabs explaining the sugar learning experience |
| 10:22 | with the sugar on a stick etc | |
| 10:22 | walterbender | christianVani: I have a follow-up call with him this week :) |
| 10:22 | SeanDaly | Yes Kingston a great contact |
| 10:22 | Now, here's something i felt we could have done better for Blueberry: PR translations | |
| 10:22 | christianVani | he was also at le web etc |
| 10:22 | SeanDaly | I'm the first to admit that I got the PR done later than planned, this reduced time for translators |
| 10:23 | we lucked out with Lionel of OLPC France who translated the release at NWS 15 mins before I sent it out ;-) | |
| 10:23 | But, we missed the deadlines for Spanish and Italian | |
| 10:24 | walterbender | missing Spanish (and Portuguese) is a bummer |
| 10:24 | SeanDaly | experience is showing that PR translations play a major role in boosting coverage; many journalists get the PR in their language, then go to the site |
| 10:24 | yes pt too was missing | |
| 10:24 | walterbender | SeanDaly: is it tp |
| 10:24 | too late to send out translations? | |
| 10:24 | SeanDaly | I have it now |
| 10:25 | it is late, from news cycle POV, but we can try | |
| 10:25 | walterbender | is having trouble typing on his XO keyboard :) |
| 10:25 | SeanDaly | and certainly update the press release page |
| 10:27 | there were a couple of Blueberry items I missed | |
| 10:30 | bemasc, walterbender; neuralis, mchua: back again? | |
| 10:30 | christianVani | don't seems like they came back |
| 10:32 | SeanDaly | bemasc, walterbender; neuralis, mchua: back again? |
| 10:32 | looks like farmer is in the dell, or something | |
| 10:33 | christianVani: for reference, here's my Strawberry debrief: http://lists.sugarlabs.org/arc[…]-June/001788.html | |
| 10:34 | one final note re Blueberry launch: grouping coverage seemed to have worked well, only 1 complaint | |
| 10:34 | christianVani | 'im looking =) |
| 10:34 | SeanDaly | greets CanoeBerry |
| 10:34 | walterbeta-10b6 | got bounced off :( |
| 10:34 | SeanDaly | bemasc, walterbender; neuralis, mchua: back again from farmer falldown? |
| 10:35 | we had a coffee break while you were out | |
| 10:35 | christianVani | lol |
| 10:35 | SeanDaly | i just linked to previous Strawberry debrief, for ref: http://lists.sugarlabs.org/arc[…]-June/001788.html |
| 10:36 | and I said that grouping news links in digests seemed to be a good system | |
| 10:36 | bernie: any idea how site stats looked during/after the launch? | |
| 10:37 | walterbender | still love to have a sense of scle of soas downloads |
| 10:37 | christianVani: can you help me get a facebook page up for sl? | |
| 10:38 | christianVani | yes I can |
| 10:38 | SeanDaly | bemasc, walterbender; neuralis, mchua: http://pastebin.be/22469 |
| 10:38 | christianVani | I've set up one, and put two other members of sugarlabs as admin |
| 10:39 | SeanDaly | christianVani: great! what's address? |
| 10:39 | walterbender | christianVani: so how do we take best advantage of it? |
| 10:39 | christianVani | let me check |
| 10:39 | bernie | SeanDaly: I have not checked. do you have access to awstats? |
| 10:39 | SeanDaly: and analytics? | |
| 10:39 | SeanDaly | bernie: I believe DavidF sent me access, but don't remember |
| 10:39 | christianVani | http://www.facebook.com/pages/[…]430.1662953854..1 |
| 10:40 | for the moment there's 5 fans | |
| 10:40 | but there's some work of going to facebook's teacher groups | |
| 10:40 | and put some content about sugar there | |
| 10:40 | to get more people | |
| 10:40 | SeanDaly | I have a facebook account but lost pwd, will have to get up to speed (all my brothers sister and 2 out of 3 kids on there) |
| 10:40 | christianVani: that sound fabulous | |
| 10:41 | christianVani | twitter seems easier to find teachers interested about tech |
| 10:41 | JT4sugar | walterbender, We begin by using Holiday season to ask for assistance and Build community-Time, Energy and Financial-Help Sugar Labs Help Children "Learn how to Learn" and get free ebooks |
| 10:41 | christianVani | http://twitter.com/Sugarlabstweets |
| 10:42 | walterbender | christianVani: excuse my ignorance, but how do we take advantage of the tweets? |
| 10:42 | christianVani | if you go to follower you will see a lot of teachers using twitter, but having people following us on twitter is a long work of everyday, it could be cool if we are several admins of the twitter account to put new tweets everyday, quote people etc |
| 10:42 | walterbender | christianVani: It would be cool to be able to tweet directly from irc |
| 10:43 | e.g. /tweet ... | |
| 10:44 | christianVani | aaahh yess I'll check this possibility and how to do it |
| 10:44 | SeanDaly | christianVani: I've deliberately neglected social media since i am close to limit of time I can put in, but you're convincing me to rethink ;-) |
| 10:45 | we've gotten great tweets in the past from UK journalists & bloggers | |
| 10:46 | christianVani | http://twitter.com/#search?q=sugarlabs here is the twitter search concerning sugarlabs |
| 10:47 | there's an everyday work to retweet people, talk with them etc to build a real community, i've set et up the account , search for teacher but haven't got the time untill know to really build the community | |
| 10:47 | but it could be a great tool | |
| 10:49 | SeanDaly | actually another thing about Blueberry launch - video was very very viral |
| 10:49 | (video of walterbender at NWS) | |
| 10:49 | walterbender | hasn't watched any of the video yet |
| 10:49 | JT4sugar | We could get Gerald and his Teachers and Students and others to tweet from classrooms how they are using Sugar to learn that day |
| 10:49 | christianVani | yess !! |
| 10:50 | SeanDaly | JT4sugar: yes good idea |
| 10:50 | I plan to swing through NYC and Boston in Jan (Feb latest), hope to meet Gerald and see what he is doing | |
| 10:51 | christianVani | i can giuve the twitter name account and password here or do i have to give it by mail to interested people ? |
| 10:51 | SeanDaly | mail better, since we publish transcript on open Internet |
| 10:51 | JT4sugar | Can we begin to complie a list of Teachers emails who are using Sugar so we can send our great marketing ideas directly to them |
| 10:52 | christianVani | okay, who is interested to get the twitter stuff ? I'll then try to explain how to do it by the irc channel |
| 10:52 | SeanDaly | JT4sugar: for now, there are pilots, and contacts for those are on the lists AFAIK? |
| 10:52 | walterbender | christianVani: I am interested |
| 10:53 | SeanDaly | SoaS list I think or IAEP at least |
| 10:54 | walterbender | iaep is better... broader impact |
| 10:54 | SeanDaly | JT4sugar: just cc'd you on a mail that came in from school admin in NH, he has already filed a bug report in launchpad |
| 10:55 | walterbender: I may have forgotten to send the PR to IAEP | |
| 10:55 | walterbender | SeanDaly: we are geting late...shall we discuss the journal? |
| 10:55 | SeanDaly | yes let's |
| 10:56 | christianVani | i haven't got the time to begin now |
| 10:56 | i just have got the people of the sugar community interested | |
| 10:57 | SeanDaly | christianVani: here's an idea, why not dedicate next week's marketing meeting to "how to tweet for SL" ? plus the Sugar Journal? |
| 10:57 | i will be in the mountains but should be able to be there ;-) | |
| 10:58 | walterbender | christianVani: I think the next step would be to set a deadline for submitting articles for the firstissue. |
| 10:58 | christianVani | okay no prob |
| 10:58 | SeanDaly | christianVani: pick a date for publication of first issue, deadline can be worked back from that |
| 10:58 | christianVani | which date would be the ideal for you ? |
| 10:59 | SeanDaly | well, new year coming; give yourself the time you need for first great issue - jan 15th? |
| 10:59 | christianVani | okay |
| 10:59 | SeanDaly | how about format? printable might be a good idea, handouts for teachers? |
| 11:00 | christianVani | I'll write to the member of the community interested to submit articles |
| 11:00 | walter, do you have some feedbacks about how was the perl journal ? | |
| 11:00 | SeanDaly | christianVani: tomeu had an excellent suggestion, to interview developers |
| 11:00 | christianVani | right |
| 11:00 | walterbender | christianVani: Jon has gone silent on me. I'll ping him again |
| 11:01 | SeanDaly | I did the interviews for Groklaw a few years back, very effective if transcript (spidered) |
| 11:01 | walterbender | SeanDaly: maybe Christian from Pentagram can desiign a nice template for us |
| 11:01 | SeanDaly | walterbender: OK with Christian I'll ask |
| 11:02 | but, we need better idea of what to ask for | |
| 11:02 | e.g. will pub format be 4-page PDF? | |
| 11:02 | walterbender | SeanDaly: 4-8,I imagine |
| 11:02 | bernie | SeanDaly: if you need access just ask |
| 11:02 | SeanDaly | with photos/illustrations, magazine style? would be great |
| 11:03 | bernie: sent you mail already asking :-) | |
| 11:03 | christianVani | a monthly journal or every three month ? |
| 11:03 | SeanDaly | christianVani: monthly better for momentum, but |
| 11:04 | important not to overextend yourself - monthly 2 pages better than every 3 month 6 pages | |
| 11:04 | christianVani | that's right |
| 11:04 | It will be hard to to 4-8 pages everymonth | |
| 11:05 | SeanDaly | perhaps you could ask the IAEP and marketing lists for story ideas, and propose IRC meeting in next week's marketing slot to discuss ideas? |
| 11:05 | christianVani | okay, what is IAEP ? |
| 11:05 | SeanDaly | sorry "it's an education project" mailing list |
| 11:05 | christianVani | Okay I'll digest it and send mail for deadline for article |
| 11:06 | go to go to my exam =) | |
| 11:06 | see you everyone !$ | |
| 11:06 | SeanDaly | http://lists.sugarlabs.org/ |
| 11:06 | ok thanks! | |
| 11:06 | christianVani | the list is cool |
| 11:06 | SeanDaly | I need to wrap it up now, anything else? no time for trademark discussion I'm afraid |
| 11:07 | walterbender | SeanDaly: tm on Friday :) |
| 11:07 | SeanDaly | walterbender: "tm"? |
| 11:08 | ok wrapping it up... going once... | |
| 11:08 | going twice... | |
| 11:09 | thanks all | |
| 11:09 | #endmeeting |