| Time | Nick | Message |
|---|---|---|
| 11:06 | mchua | loves meetbot |
| 11:06 | erikos | SeanDALY: welcome! :) |
| 11:06 | mchua | roll call! who's here? |
| 11:06 | erikos | waves |
| 11:06 | caroline | is here |
| 11:06 | sdziallas | too |
| 11:06 | jt4sugar | is here |
| 11:07 | mchua | SeanDALY: would you like to briefly introduce yourself (and for us to introduce ourselves)? |
| 11:07 | tomeu | is here |
| 11:07 | mchua | We also, for the first time (I believe) have an agenda that's not just the todo list. This means a few things. |
| 11:07 | walterbender | hacking python... but here in spirit |
| 11:07 | mchua | First, add stuff to http://sugarlabs.org/go/Market[…]etings/02-10-2009 if you want it discussed in the next hour. |
| 11:08 | Second, we're going to move *very* fast this meeting, so feel free to call time on a question and defer it for later discussion if we don't absolutely have to take care of it all together right this moment. ;) | |
| 11:08 | erikos | mchua: ok sounds good - i will be with you! |
| 11:08 | mchua | SeanDALY (and everyone, really) - feel free to pop in with questions at any time. We're totally informal here. |
| 11:09 | Aaaaaand here we go. | |
| 11:09 | #1: followup on FOSDEM (if attendees from that are present) | |
| 11:09 | erikos: I believe that's you. :) so, how'd it go? | |
| 11:09 | SeanDALY | Sure, hello everyone, I would like to bring some marketing assistance to SugarLabs. I work in communications and advertising/market studies, but I started out as a DBA many years ago, have worked as a journalist and IT director, and today I like to code in gawk. These past three years I have been a contributing journalist at Groklaw. |
| 11:09 | erikos | mchua: good - i am currently following up with blog posts http://erikos.sweettimez.de/?tag=fosdem |
| 11:10 | sdziallas | is going to prepare one, too |
| 11:10 | erikos | mchua: and adding to the notes christoph send |
| 11:10 | mchua: http://sugarlabs.org/go/Market[…]FOSDEM_2009/Notes | |
| 11:10 | SeanDALY | I had the privilege of attending gregdek's talk at FOSDEM which I found very interesting. I also collected SoaS which doesn't boot my EeePC but i'll try on my "lab" PC later |
| 11:10 | erikos | mchua: we have as well a paragraph for the Sugar Digest |
| 11:11 | walterbender: did that find the way into your email box already? | |
| 11:11 | walterbender | I am a bit behind with everything... including writing the digest |
| 11:11 | erikos | SeanDALY: oh hey - did i copy you the image on sunday? |
| 11:12 | walterbender: that is ok ;) - did you get a mail from christoph already? | |
| 11:12 | SeanDALY | Well, I was the guy with the pair of XOs in the bulletproof backpack ;-) |
| 11:12 | erikos | SeanDALY: ok excellent - awesome you showed up today! |
| 11:13 | walterbender | erikos: no |
| 11:13 | erikos | walterbender: ok - i will send it then to you |
| 11:13 | caroline | thanks for coming Sean, I hppe you can help us figure out what the most important things to be doing are. |
| 11:14 | erikos | SeanDALY: fwiw: caroline started the SoaS effort |
| 11:15 | SeanDALY | SoaS is a great idea & II think vital in communicating that Sugar and the XO are not the same thing. |
| 11:15 | erikos | mchua: so from my side - one concrete follow up is the LinuxTag efforts |
| 11:16 | mchua | reads http://meeting.laptop.org/suga[…]0090210_1106.html to catch up, curses silent IRC disconnect |
| 11:16 | erikos | mchua: and marketing wise - the need for some items like stickers and t-shirts for a booth etc |
| 11:16 | walterbender | I think we need to set a "marketing" goal of both SoaS; Sugar in mainstream distros; and Sugar on 2-3 non-XO laptops for 2009. |
| 11:16 | tomeu | walterbender: didn't got to pass my slides to TAPortfolio, but I'm sure it would have worked just fine |
| 11:17 | walterbender | tomeu: just pushed v16... |
| 11:17 | mchua | erikos: That sounds great. It's in June, which is plenty of time, but +1 to having a SL presence there. |
| 11:17 | erikos: did you want to head up the "SL @ LinuxTag" effort? | |
| 11:18 | sdziallas | erikos, mchua : btw, call for papers ended two days ago :/ but they state that they'd still accept talks under special circumstances or so... |
| 11:18 | jt4sugar | erikos: linuxtag? |
| 11:18 | mchua | jt4sugar: http://www.linuxtag.org/2009/ |
| 11:18 | #LINK http://www.linuxtag.org/2009/ | |
| 11:18 | huzzahs for special circumstances | |
| 11:19 | okay. I'll put it as a todo to get someone ( erikos, or otherwise ) to take point on linuxtag, and they can run forward on that | |
| 11:19 | erikos | sdziallas: right - seen that - trying to get greg's talk at least in |
| 11:19 | sdziallas | "policies are great. unless they aren't" :) were's greg? |
| 11:19 | mchua | and then also a todo to put up a series of "here's how to get swag" designs/links from FOSDEM and SCaLE that are reusable for other people |
| 11:19 | erikos | mchua: i already did all my duties :) http://sugarlabs.org/go/MarketingTeam/Events is updated |
| 11:19 | caroline | Rather then aiming for T-Shirts and Stickers I'd rather spend our money/time on branded USBs. |
| 11:19 | sdziallas | erikos: yeah, I agree. It would be definitely worth getting at least that one in (and I'd really love to see it recorded on video) |
| 11:19 | caroline | We need to make and execute a plan for getting USB sticks donated. |
| 11:19 | SeanDALY | walterbender: I agree, in fact I would go so far as to say "more" than 2-3 non-XO laptops (leaving aside that some functions might not work on some hardware). Small laptops or netbooks are the fastest-moving PC market segment... |
| 11:19 | walterbender | caroline: +1 if we can get a stable image |
| 11:20 | mchua | #TODO - erikos is running point on LinuxTag, see http://sugarlabs.org/go/MarketingTeam/Events ( because erikos is AWESOME. ) |
| 11:20 | #TODO - set up "here's how to get swag" designs/links from FOSDEM and SCaLE that are reusable for other people | |
| 11:20 | caroline | Feb 6 works ok. It'll keep getting better. |
| 11:20 | sdziallas | caroline, walterbender: soas (v. 2) should be probably doable until then... F11 is approaching quickly ;) |
| 11:20 | SeanDALY | caroline: Agree completely. Have you seen that Pantone does branded USB sticks? |
| 11:20 | caroline | Sean, do you know anything about how to ask companies to give us USB sticks we can give out? |
| 11:21 | tomeu | uploads his slides to the wiki |
| 11:21 | mchua | okeydokey. Talk with erikos about linuxtag then, including swag/sticks - it sounds like making swag for specific events is working out well. |
| 11:21 | and then generalizing the availability of that swag afterwards. | |
| 11:21 | I'll take one last email pass through FOSDEM stuff to last-minute check whether people have more notes/slides/etc to upload like tomeu just did. | |
| 11:21 | caroline | Sea what is Pantone? |
| 11:21 | mchua, do you have a plan for how we get money for Swag? | |
| 11:21 | mchua | #TODO mchua to do one last remindershout about FOSDEM followup |
| 11:22 | erikos | caroline: i welcome the spending of the money on the sticks - but the shirts and stickers are not that expensive - i guess we can do both |
| 11:22 | mchua | caroline: handled on an event by event basis for now, with whoever's point for the event taking care of it |
| 11:22 | caroline: if/when that doesn't work or a better solution shows up, we'll switch | |
| 11:22 | jt4sugar | Do we have a marketing budget to work with |
| 11:22 | caroline | erikos I think we should be able to get people to give us USB sticks in exchange for putting thier corps name on the stick. |
| 11:22 | mchua | our marketing budget is $0, or at least I haven't been given one. ;) |
| 11:22 | caroline | no, we have zero budget |
| 11:23 | But we haven't asked anyone besides Belkin to give us sticks yet. | |
| 11:23 | mchua | Greg and I have also both advocated for *not* centrally funding SL swag, but that's a discussion for later |
| 11:23 | walterbender | I'll approach Belkin one more time... with the target of LinuxTag... |
| 11:23 | erikos | caroline: yeah that would be great |
| 11:23 | SeanDALY | caroline: Pantone is a "color company" - they define "standard" colors used in preprint. Foe example the XO is Pantone- 361 I believe. Has anyone talked to Pantone? They launched their USB sticks for the holiday season and the XO green could be a great symbol for them |
| 11:23 | mchua | #TODO walterbender to approach Belkin about sticks for LinuxTag |
| 11:23 | erikos | walterbender: awesome |
| 11:23 | mchua | okay, we need to move on through the agenda |
| 11:23 | caroline | We need an "Ask" letter and a plan for who to ask, and people to do the asking. |
| 11:23 | Sean can you help us get sticks? | |
| 11:23 | tomeu | walterbender: patrick sinz has also ideas about who can make usb sticks for us for free |
| 11:23 | mchua | can people direct linuxtag q's to erikos after the meeting & on the mailing list, including swag convos? |
| 11:24 | erikos | swag convos? |
| 11:24 | SeanDALY | I will contact Pantone and make a pitch. What minimum size stick do we need? |
| 11:24 | caroline | 1GB |
| 11:24 | thanks! | |
| 11:24 | walterbender | tomeu: we shoudl follow up about your conversation with Patrick |
| 11:24 | mchua | erikos: conversations about getting stickers, cards, SoaS, and other happy things to give away (...and/or sell?) for LinuxTag |
| 11:24 | # TODO SeanDALY to contact Pantone with a pitch about getting sticks for SoaS | |
| 11:25 | tomeu | walterbender: people have asked me to publish a summary of my conversations there, I guess I should first ask the companies involved if they agree with the text |
| 11:25 | mchua | #TODO walterbender and tomeu to follow up about their conversation with Patrick, if tomeu can get clearance to publish |
| 11:25 | okay. I want to move on through the list, any other things? | |
| 11:25 | on FOSDEM and/or LinuxTag and swag. | |
| 11:26 | (that can't be discussed on the mailing list / with erikos / with people with the appropriate TODOs listed) | |
| 11:26 | SeanDALY | here's a merchandising idea: Sugar branded shoulder straps for proud XO owners... maybe those two sites which sell XO accessories would help? |
| 11:27 | mchua | Ooh. SeanDALY, would you like to put that on a SL Swag Ideas wiki page? (I think we have one, but it probably needs cleanup. If you can't find one, make one, and we'll merge.) |
| 11:27 | erikos | yup - feel free to contact me or directly mail to the list (http://sugarlabs.org/go/User:E[…]nts/LinuxTag2009) |
| 11:27 | mchua | sneaks in the next topic, which is #2: We Need A New Coordinator (as this marks the end of my 2 week "emergency FOSDEM duty" stint) |
| 11:27 | SeanDALY | mchua: Sounds good |
| 11:28 | mchua | SeanDALY: thanks! |
| 11:28 | #TODO SeanDALY to post the excellent "sugar-branded shoulder straps for XO owners" idea on Swag wikipage | |
| 11:28 | A new coordinator for the marketing team, that is. SeanDALY, is that something you'd be even remotely interested in? If so, happy to talk with you after the meeting about it. ;) | |
| 11:28 | I also saw there was an MIT Sloan student who emailed caroline - not sure about the status of that. caroline? | |
| 11:28 | any other leads? | |
| 11:29 | walterbender | I have had conversations with two potential hotshots for Marketing... |
| 11:29 | jt4sugar | Waiting on word back from MIT Marketing director |
| 11:29 | caroline | another one who emailed about summer |
| 11:29 | mchua | SeanDALY: gregdek used to head up the marketing team, but then he had to reallocate his time and is driving engineering efforts; I stepped up to lead 2 meetings (this is the 2nd) because we needed swag for FOSDEM, but I know little about marketing and would rather someone with more competence in that department take the job. |
| 11:29 | caroline | and someone from BU who had some interest in marketing |
| 11:30 | walterbender | Caroline and I met with the VP of marketing from Black Duck... |
| 11:30 | and I met with a former VP of Racepoint. | |
| 11:30 | They will be great resources for us... | |
| 11:30 | mchua | walterbender, jt4sugar, caroline: awesome. do you think any of those conversations might reach the "I can step up to lead the team" point before next week's meeting? |
| 11:30 | (or do I need to run next week's as well / find someone who's willing to?) | |
| 11:30 | walterbender | SeanDALY: I'll introduce you |
| 11:30 | SeanDALY | mchua: Yes I am interested (I mailed Walter about this over the past week) but before diving in I'd rather get more background... it might be better for me to come up to speed first... is it problematic that I am based in Europe? |
| 11:31 | walterbender | SeanDALY: we work in cyberspace |
| 11:31 | mchua | SeanDALY: not at all! a lot of SL folks are also based in Europe. |
| 11:31 | SeanDALY | :D |
| 11:31 | walterbender | SeanDALY: did I send you the link to the beta static site? |
| 11:31 | SeanDALY | walterbender: hmmm I don't think so could you resend pls? |
| 11:31 | mchua | SeanDALY: and take all the time / catching-up you need before diving in. (I will point out that marketing is new and small enough that there isn't yet all that much to dive into. ;) |
| 11:32 | walterbender | http://www.christianmarcschmid[…]garlabs/betasite/ |
| 11:32 | SeanDALY | Well of course the biggest "problem" is budget $0 but there arre other arreas that need work I think... |
| 11:32 | mchua | Ok, so lots to follow up on for replacing me/greg... would anyone like to take point on the search? |
| 11:33 | (or backup-to-the-point-person, at least?) | |
| 11:33 | jt4sugar | There is a possibility that we might get traction at MIT keep you informed |
| 11:34 | mchua | okeydokey. I will... beg for a point person to lead the job search, then. |
| 11:34 | jt4sugar | I will lead that |
| 11:34 | mchua | yay! |
| 11:34 | thank you, jt4sugar! | |
| 11:34 | #TODO jt4sugar to find marketing team lead; followup on walterbender, SeanDALY, jt4sugar, and caroline's conversations | |
| 11:35 | that takes care of that... | |
| 11:35 | next agenda item! and now our usual #3: cleanup/paredown http://sugarlabs.org/go/MarketingTeam/TODO | |
| 11:35 | SeanDALY | as I say I /could/ be the mktg person but... I have time constraints... you shouldn't take the first person to show up, either ;-) |
| 11:36 | erikos | SeanDALY: you made a friendly impression at FOSDEM - that was a good start for me ;p |
| 11:36 | jt4sugar | SeanDALY: We will try to use your time wisely |
| 11:36 | mchua | SeanDALY: *grin* well, I ran 2 meetings. it doesn't have to be a huge, high-time-commitment / long-time-commitment. so long as something gets done / things incrementally improve. |
| 11:37 | so, on the agenda item... | |
| 11:37 | are there any things on http://sugarlabs.org/go/MarketingTeam/TODO that have a deadline/time-urgency? | |
| 11:37 | caroline | My big concern is that as non marketing people we are focusing on what we understand rather then what is important. |
| 11:37 | I'd like to take a second to celebrate the great article in Xconomy!!!! | |
| 11:37 | mchua | caroline + 1 on both counts! |
| 11:37 | cheers for Xconomy article \o/ | |
| 11:38 | caroline | I have a google alert up and its being widely picked up by other bloggers and tech news sources. |
| 11:38 | SeanDALY | caroline: missed that one I will check it out |
| 11:38 | walterbender | caroline: my conversation with George Snell shed lots of light on what we don't know... |
| 11:38 | caroline | ? who is George Snell? |
| 11:38 | mchua | walterbender: ooh, are you going to post notes from that conversation? |
| 11:38 | walterbender | He asked great questions and will help us with an overarching strategy |
| 11:38 | George is former Racepoint... now independent. | |
| 11:39 | caroline | cool! |
| 11:39 | walterbender | He has some god ideas about leveraging social networking more directly |
| 11:39 | mchua | walterbender: excellent! looking forward to hearing more about this on the mailing list. ;) |
| 11:39 | #TODO walterbender to post notes from George Snell convo on the marketing mailing list ;) | |
| 11:40 | SeanDALY | caroline: found Xconomy article thanks |
| 11:40 | mchua | does anyone see anything urgent on http://sugarlabs.org/go/MarketingTeam/TODO ? if not, I'd like to pass on those for now, look at the mailing list todos, then step back to see what's on our collective plate |
| 11:40 | walterbender | have to learn how to get fewer items on my TODO list |
| 11:40 | mchua | walterbender: it's called delegation, sir. :P |
| 11:41 | walterbender | seems like I am on the wrong end of the delegating :) |
| 11:41 | mchua | and if those plates aren't really, really full, then we should go through the TODO list and prioritize - decide what 3 things, max, are important. |
| 11:41 | walterbender | would rather be hacking python |
| 11:41 | jt4sugar | mchua: sent How to create a blog pdf to list waiting on moderator approval |
| 11:41 | mchua | jt4sugar: ok, I'll get that pushed through |
| 11:41 | #TODO mchua get jt4sugar's "how to blog" pdf pushed through mailing list moderation | |
| 11:42 | jt4sugar | mchua: Thanks |
| 11:42 | mchua | Last call for pointing out urgent things on http://sugarlabs.org/go/MarketingTeam/TODO! |
| 11:42 | okay, I'm going to take that as an "nothing will catch on fire if we don't touch this todo list in the next week" silence | |
| 11:42 | and make the same call for http://sugarlabs.org/go/Market[…]etings/02-10-2009 | |
| 11:42 | erikos | mchua: did check - the elevator picth is the only one i found urgent |
| 11:43 | mchua | erikos: urgent with what deadline? |
| 11:43 | tomeu | if everybody moves to code, we hackers will need to do real, unfun work! |
| 11:43 | erikos | mchua: see my mail today about the punchline |
| 11:43 | SeanDALY | Hmmm the tasks are certainly urgent/important but the big picture needs work in my opinion... which will impact the task list... |
| 11:43 | caroline | Sean, agreed |
| 11:43 | erikos | mchua: i just think it is important - no concrete deadline |
| 11:44 | Sean already talks like a good leader :) | |
| 11:44 | mchua | erikos: okay, that moves us into our next - and last - topic, as SeanDALY pointed out. |
| 11:44 | Urgent != important. | |
| 11:44 | caroline | erikos, if we have the possiblity of getting professional help then I think we should wait and take advnage of the help for the elevator list. |
| 11:44 | mchua | Urgent = Must Be Done Now Now Now!! (in this context, before next week's marketing meeting.) |
| 11:44 | Important = Big Picture. | |
| 11:44 | jt4sugar | We have many audiences which each need a separate approach |
| 11:44 | caroline | So Important - Anything we should be doing to capatilize on our Press we got last week? |
| 11:44 | SeanDALY | sorry to be dense but what is an elevator list? |
| 11:45 | mchua | SeanDALY: I think that's supposed to be "elevator pitch." |
| 11:45 | Since we've established that we don't have any urgent things that haven't been addressed and delegated so far, we now have the last 23 minutes of our meeting to step back to prioritize the big picture and see what's important. | |
| 11:45 | SeanDALY | OK got it. Yes absolutely vital. |
| 11:46 | mchua | SeanDALY: would you like to lead that conversation? It sounds like you might have a better handle on this kind of strategic thinking. |
| 11:46 | SeanDALY | Who sends out press releases, and do you have a press list? |
| 11:46 | walterbender | SeanDaly: no |
| 11:46 | mchua | SeanDALY: nobody, at the moment. though nobody's prevented from doing it, either. |
| 11:46 | walterbender | SeanDaly: another item on my TODO list... |
| 11:46 | caroline | as in no press list and no one sens out press releases |
| 11:47 | SeanDALY | I volunteer. |
| 11:47 | mchua | walterbender: well, wait to find out if that's actually an important thing to do. |
| 11:47 | walterbender | +1 |
| 11:47 | mchua | cheers SeanDALY |
| 11:47 | caroline | THANK YOU!!!!! |
| 11:47 | erikos | hurray! |
| 11:47 | mchua | #TODO SeanDALY is now Press Release Guru - sends out press releases, maintains press list |
| 11:47 | SeanDALY | in the art & science of creating buzz there is ALWAYS something to do ;-) |
| 11:47 | caroline | how do we help you? |
| 11:48 | mchua | caroline: I'd actually love to see SeanDALY post that "how to handle SL press releases!" stuff on the MarketingTeam wiki, and then poke the marketing mailing list to get people to do it |
| 11:48 | so that we're not the only ones who know :) | |
| 11:49 | SeanDALY, does that sound ok? | |
| 11:49 | SeanDALY | the easiest starting point is press already done. Yes that sounds good |
| 11:49 | caroline | mchau, no one on the marketing list is actually a marketer. What I'd like to see is more marketers on the marketing list! |
| 11:50 | mchua | #TODO post "how to handle SL press releases!" stuff on the MarketingTeam wiki, and then poke the marketing mailing list to get people to do it |
| 11:50 | SeanDALY | The key to getting press is having somebody with a phone number, reachable at all hours, and able to speak for the project. |
| 11:50 | caroline | I'm actually not all that into trying to get programmers to write press releases themselves. |
| 11:50 | mchua | caroline + 1 |
| 11:50 | caroline | Sean, I think WalterBender does that :) |
| 11:50 | SeanDALY | I can write copy no problem, and there is no shortage of news, but we need to create excitement. |
| 11:51 | mchua | caroline, I don't think walterbender *should* do that. |
| 11:51 | not the 24 hour hotline. | |
| 11:51 | caroline | he is our rock star |
| 11:51 | walterbender | I don't sleep anyway... |
| 11:51 | mchua | whoever mans the 24 hour phone hotline - SeanDALY, right now - should be able to go "aaaand now you need to talk with walterbender. let's schedule stuff." |
| 11:51 | caroline | Sean, should it be Walter or should we have someone else as front line? |
| 11:51 | mchua | walterbender should *not* be front line for *anything.* if possible. my $0.02. |
| 11:52 | caroline | I'm sure Dave would help answer phones, but Walter is the one they want quotes from. |
| 11:52 | SeanDALY | caroline: doesn't have to be 1 person of course... and it can help to have 2 continents covered during working hours. I am willing to do it but I'd like to set up a dedicated GSM for that. |
| 11:52 | walterbender | about to leave for a meeting with Miguel Brechner |
| 11:52 | mchua | waves to walterbender |
| 11:52 | SeanDALY | Press/marketing people are used to journalists asking to talk to a high-up :D |
| 11:52 | jt4sugar | SeanDALY: "We Want to Sugarize You!" press releases |
| 11:53 | SeanDALY | yikes shades of Willy Wonka |
| 11:53 | caroline | ok so Dave Farning is the person people should call to ask to talk to Walter :) |
| 11:53 | mchua | okay, SeanDALY is doing press releases and press contacts, and he can lead a discussion on this on the mailing list afterwards ;) |
| 11:53 | SeanDALY | mchua: Yes, will do |
| 11:53 | mchua | so I guess that we've implicitly said that "make it possible for the press to contact us" is important thing #1 of 3 (max) for the Big Picture at the moment. |
| 11:53 | erikos had a motion to make the elevator pitch another one of those 3 Important Things. | |
| 11:54 | Do people agree? | |
| 11:54 | SeanDALY: you are wonderful, btw. thank you! thank you! (You have no idea how happy I am that people with publicity/marketing experience are here...) | |
| 11:54 | jt4sugar | We need multiple pitches-Audience specific |
| 11:54 | SeanDALY | Yes I agree, the mission needs to fit in a phrase and be instantly understandable. Now, maybe this has been done already but II missed it? |
| 11:55 | It's true we need multiple pitches, but I would argue that we need to pitch to one very important group: teachers. | |
| 11:55 | walterbender | three groups: |
| 11:55 | mchua | SeanDALY: Kiiiiiiind of. http://sugarlabs.org/go/Market[…]eam/ElevatorPitch |
| 11:55 | walterbender | teachers and other potential deployers (home-schooler parents, for example) |
| 11:55 | SeanDALY | mchua: (don't praise me yet I haven't done anything!) |
| 11:56 | walterbender | potential partners, e.g., gdium or Ubuntu... |
| 11:56 | tomeu | coding keeps walterbender awake |
| 11:56 | walterbender | and potential funders |
| 11:56 | mchua | SeanDALY: you're getting us to think more strategically and less in the throes of last minute "oh boy, events are coming up!" panic. this is good. |
| 11:56 | walterbender: which of those three audiences is the highest priority? | |
| 11:57 | SeanDALY | Yes - deployers. People who probably have their hands full teaching, and would welcome hassle-free help. |
| 11:57 | mchua | walterbender: in other words, which pitch should we be focusing on first - if we could only write one, now? |
| 11:57 | walterbender | I think we need to write all three |
| 11:57 | mchua | eventually, yes. |
| 11:57 | jt4sugar | All of the above-All have to be approached to get Sugar to the desktop |
| 11:57 | mchua | but I'm trying to get some sort of priority thing here. If we could only write one this week, which one would you like to have polished first? |
| 11:58 | (and if all 3 are really, truly equal, then I'll randint(3) and see what python says.) | |
| 11:58 | erikos | :) |
| 11:58 | SeanDALY | if I can get mathematical for a moment, there are probably enough industry partners / partner projects that we can develop contacts directly. But several billion people have had a teacher, or a kid who has a teacher.... |
| 11:58 | caroline | Teachers, because if the others see the value to teachers they will want to help. |
| 11:59 | walterbender | I am comfortable with Sean's analysis |
| 11:59 | mchua | whoopsie, TypeError: randint() takes exactly 3 arguments (2 given). randint(1,3), then. |
| 11:59 | Okay. Teachers it is, then. | |
| 11:59 | walterbender | but we also have $0 for marketing... so another important audience isn;t getting the message. |
| 11:59 | mchua | Priority #2 is an elevator pitch for teachers. Other elevator pitches are in the "important but we'll tackle them not-this-week" queue. |
| 11:59 | What is priority #3? | |
| 12:00 | jt4sugar | I am speaking to a superintendent on Feb 23 if she comes on board 100's of teachers could be using Sugar |
| 12:00 | SeanDALY | Another group is ambassadors - OLPC project volunteers, G1G1 donors. Those folk need a clear message when they talk to... teachers. |
| 12:00 | mchua | SeanDALY: would you say priority #3 is the creation of an ambassadors program, then? (or is that a superset of #2, which should be renamed, with the "make a pitch for teachers" the first job?) |
| 12:01 | puts up http://sugarlabs.org/go/Market[…]etings/02-10-2009 and http://sugarlabs.org/go/MarketingTeam/TODO as lists of things that an Important Big Picture #3 could be picked from | |
| 12:01 | walterbender | gotta run... I'll report back re Miguel and the plans for Uruguay |
| 12:02 | SeanDALY | Teachers #1, ambassadors #2, partners #3. As I say partners should be contacted directly, while "marketing" is needed to best communicate with #1 and partly #2 |
| 12:02 | mchua | I'd actually vote for "Get a dedicated 'Get Involved' person - a community welcomer, a volunteer facilitator - who can do things like "make the "Get Involved" page amazing" and get new volunteers shunted to them for intros/involvement-starting in general - as priority #3 of marketing. |
| 12:03 | SeanDALY: okay. on the elevator pitches priority list, that's the ordering. and on the marketing priority list, teachers elevator pitch is #2 of 3 right now, and the other two can cycle in the next few weeks? | |
| 12:03 | I'd also like to point out that I'm really, really biased because I'd *love* to be the (or one of the) Get Involved people - *but* can't do that *and* run the marketing team simultaneously while maintaining sanity. | |
| 12:04 | hence my ubermotivation to pass this hat to someone else, as well. | |
| 12:04 | SeanDALY | In fact the ambassadors stay up to date with olpcnews & the tech press... they are actively intterested in getting Sugar info. Which teacher's aren't, which is why they should be a priority I think. |
| 12:04 | mchua | SeanDALY + 1 |
| 12:05 | Does anyone have a suggestion for a better #3 marketing priority than "Get a dedicated 'Get Involved' person"? | |
| 12:05 | jt4sugar | SeanDALY: do you think the pitch for the teacher would also work for the superintendent |
| 12:05 | mchua | Otherwise I'm happy to let it stand for now, and work on it this week, and displace it next week if better ideas for a more important thing come up in the meantime. |
| 12:06 | OH! Who is point on elevator pitch for teachers/ | |
| 12:06 | ? | |
| 12:06 | SeanDALY | #3: empower Sugarlabs believers. |
| 12:06 | mchua | (teachers-and-other-people-whom-that-pitch-could-be-applied-to) |
| 12:06 | SeanDALY: I'm a bit fuzzy on what exactly that means - could you elaborate? | |
| 12:06 | SeanDALY | yes, every superintendent I've ever met started out as a teacher |
| 12:07 | Well, I believe that there are probably lots of volunteers willing to help, but is there a line of communication to them? | |
| 12:08 | jt4sugar | Walter is in process of writing Teacher page-believe pitch is in there |
| 12:09 | sdziallas | sorry, I got to run, really quick, catch you all later... |
| 12:10 | mchua | hates her wireless connection... |
| 12:10 | jt4sugar | SeanDALY: no real line of communication except lists |
| 12:10 | tomeu | cheers sdziallas |
| 12:10 | SeanDALY | A problem I see (and I may well be wrong) is that don't see teachers as heroes in the OLPC geosphere. Perhaps that's on purpose; I must admit that what I know about Constructionism could not fill a paragraph. But I believe the basis of learning is apprenticeship - somebody shows you, helps out a little, then you do it. This is an extremely important differentiator of Sugar vs. other environments -- kids learn together |
| 12:11 | caroline | I agree that we need to move some focus onto teachers and teachers as heros |
| 12:11 | mchua | SeanDALY, I agree. |
| 12:11 | I think that right now, we *don't* need to grow our community; we need to tighten and focus it. | |
| 12:12 | jt4sugar | Thus the need to raise funds to get Sugar materials into Teachers hands |
| 12:12 | tomeu | yeah, I'm a bit concerned about constructionism being used as a banner, even if my personal experience agrees with it |
| 12:12 | mchua | (well, not that we need to prevent growth. but that it's not priority 1.) |
| 12:12 | SeanDALY | What I mean is, /if Sugar helps learning/, which I believe. But we need proof. Teachers can provide that credibility. |
| 12:13 | mchua | I think that we need to tighten connections between people already in the community, and make sure that they share values like the ones that SeanDALY articulated, that Teachers Are Heroes, and We Need Proof. |
| 12:13 | (er, we need proof that Sugar helps learning. not that teachers are heroes. I think that's an axiom.) | |
| 12:13 | SeanDALY | I take your point about focusing the group. But if we do it right, we will have many thousands of teacher-users to coordinate. So the message needs to be clear, and we need to be ready to scale. |
| 12:14 | mchua | SeanDALY: So my proposal is that we can't tighten unless someone is out there to take care of growth - so priority #3 should be "tighten," and the action item on that is to find Somebody to take care of all the "we need to make it possible for new people to join in" stuff is a first step. |
| 12:14 | SeanDALY: basically, "give someone the job of getting ready to scale, so everyone else stops worrying about it for a few weeks." with an explicit timeout, if need be. | |
| 12:14 | caroline | I agree wth Sean, we need to broaden to thousands of teachers and thousands of parent and college student volnteers |
| 12:15 | SeanDALY | Well, if you've ever seen The Desk Set with Tracy & Hepburn: he's the absent-minded geek installing the mega-computer. She runs the information center with a staff of 4. But he never mentions that the computer is NOT meant to replace her department... |
| 12:15 | mchua | I'm partially putting forth that as an action item because I know I'm good at it, I like it, and I really want to do it. |
| 12:15 | caroline | maybe we are talking about different time frames. |
| 12:15 | In the next year we need to massively expand our community. | |
| 12:16 | mchua | Agreed. |
| 12:16 | SeanDALY | My analogy is this: how can we win hearts & minds of teachers? The first step, of course, is that Sugar has to do a great job... |
| 12:16 | mchua | (The meeting's running a bit over, btw. I'd like to wrap up in the next 5min if possible.) |
| 12:16 | SeanDALY | OK understood we can continue on the list |
| 12:17 | Yes different timeframes. Nobody needs to sit around waiting for an explosion in popularity. But if the groundwork is OK, that can be survived. | |
| 12:17 | mchua | Before we go, though, I want to make sure we have the 3 big picture priorities, and their associated "things to concentrate on for this week," settled. |
| 12:17 | #1 - make SL press-contactable, and SeanDALY has that, so we're set. | |
| 12:18 | SeanDALY | Well, what I really want is feedback from teachers. What works, what doesn't. What is helpful, what isn't. What their suggestions are.... |
| 12:18 | I mean teachers with Sugar in their classrooms. | |
| 12:18 | caroline | we aren't in front of enough english speaking internetconnected teachers yet to make that easy to get. |
| 12:19 | mchua | #2 - elevator pitch for teachers, as a "this week's task" priority... |
| 12:19 | and we can leave #3 empty for now, I think... | |
| 12:19 | jt4sugar | #3 how do we fundraise |
| 12:19 | mchua | SeanDALY: argh, I really want to extend this conversation! But I also want to end this meeting with some semblance of time. |
| 12:19 | SeanDALY | They should contact us in their languages and we should sort it out. There will always be an articulate few with lots of great feedback... |
| 12:20 | caroline | #3 Approaching companies for USB sticks |
| 12:20 | mchua | jt4sugar: turn into an actionable item ;) |
| 12:20 | SeanDALY | OK shall we continue on e-mail? I need to wrap it up too :-) |
| 12:20 | mchua | caroline: okay! that's #3 priority for this week |
| 12:20 | SeanDALY | Sounds great |
| 12:20 | mchua | and next week we should do more big picture priority talk... this was a *really* good beginning |
| 12:21 | caroline | yes great meeting! Tahnks everyone |
| 12:21 | jt4sugar | Fundraising activities should be thread on list this week |
| 12:21 | mchua | SeanDALY: would you be, uh, willing to run next week's meeting? which can basically be that conversation? ;) |
| 12:21 | SeanDALY | In fact I've done lots of thinking... yes I'm willing to chair the meeting, sure. |
| 12:21 | mchua | YAY! |
| 12:21 | #TODO SeanDALY to chair next meeting, mchua make sure he has everything he needs | |
| 12:21 | aaaaand... that's all folks! | |
| 12:21 | jt4sugar | mchua: I will follow up with Sean, Walter, Caroline |
| 12:21 | mchua | Sorry about running over time. |
| 12:21 | SeanDALY | Same time same place? |
| 12:21 | mchua | I'll send out todos to everyone (yay for meetbot logging them) |
| 12:22 | SeanDALY: yup. | |
| 12:22 | sounds great, thanks jt4sugar! | |
| 12:22 | #TODO mchua to send out todos | |
| 12:22 | 3... | |
| 12:22 | 2... | |
| 12:22 | 1... | |
| 12:22 | 0.... | |
| 12:22 | #endmeeting |